Companies rise and fall every day.

Something that was once great can no longer put anything on the calendar.

If they do put a booking on there, it’s not even close to being a decent prospect.

But, when do you know that it’s time to call it quits?

I bet right now you can come up with some metric or timeline, but when you’re in it, it’s just hard to let go.

The sunk cost fallacy also applies to jobs.

I see seasoned pro’s start on an offer, make a heap of money, or even worse, stay for the promise of money, but they are there months after this ship has sunk.

Yet they’re still working for free and stressed out of their mind.

They take on way more tasks than is in their scope.

I’ve done this more than once.

That’s why I know when it’s time to change.

What’s The Solution?

“Quitting” a job is something that carries over from the corporate world. You’re either in, or you’re out.

My thought process isn’t so binary in the sense of quit or don’t quit.

It’s simply an adjustment in the allocation of my resources.

If an offer slows down, reduce the availability you have for that one and open up more time to another one.

But how do I do that?

Always Have A Backup.

I couldn’t tell you how many times I’ve had this conversation with friends.

They’re on a great account, making money without a care in the world.

The one thing I always say - start looking at a backup for when this dips. When, not if.

Some might say that it’s pessimistic, but there’s not a single big account that hasn’t taken this dip. Ask anyone who has been in remote sales for a while.

Payment processors, google ads, finance partners, they can all change in an instant.

You should at a minimum have one account that you know you can go to.

Work On Multiple Accounts.

It’s no secret that I don’t go full time with mandatory hours on just one account.

I am usually on 2-3. This is a risk mitigation tactic on my behalf with a side benefit of giving me variety and keeping things exciting.

I’m aware that at any time, they can shut the marketing off and I’ll be ok. I have another to fall back on.

This seems overwhelming to most people, but it’s actually pretty easy when you get a system. I wrote about it in my first newsletter.

There are only a few things that will make me entirely close off an offer. 

• If the offer owners don’t respect me or my time.
• If they gaslight me into doing things and suggest I’m not a team player if I don’t.

If you accept the first one, more come and it gets much harder to leave.

Note - this isn’t 100% perfect. I have in the past had 3 accounts finish in the one week.

If I hadn’t been consistent in my networking, this could have been a very stressful time for me.

Action Steps.

Ask yourself these questions.

Where is my current offer tracking compared to where it was?

What would I do to make money if this offer disappeared overnight?

How long would that take?